Focus &  productivity for  small business owners who tend to go rouge

The I'm Working On It Club is a crew of creatives, consultants, coaches and corporate side hustlers who work online and need to get shit done but focus is a slippery little devil that seems to escape in all the details day-to-day life of running the show. 

And let's be honest. There are a ton of things more fun than getting to inbox zero but the satisfaction when you do move the dial... priceless. 

You see, we know that YOU know that banging out your to-do list matters for your growing business... BUT we also get why you need external motivation to stay on track.  

No shame. 

The I'm Working On It Club applies the basic principles of accountability in its finest form. 

  1. You log in. 

  2. We bear witness as you focus like a superhero.

  3. You ride off into the wind with enough productivity and bragging rights to save a village or post on Instagram. 

We are not forcing community (though that is a possible side effect) we are simply logging in to move the dial and carry on with the rest of our day.   

Focus and productivity breed motivation,  you already know that, but getting there alone can be a real son of a bitch.


Wait. A club? For grownups?

Hell yeah. 

This is for remote rockstars, work from homers, digital wanderers, procrastinating perfectionists and midnight owls. 

We rally for freedom and rebel against hourly pay. 

Our unruliness, however often leads to distraction in the form of runaway idea sessions, park bench book reading, snuggly doom scrolling and overall not doing what we really should be doing (coffee run anyone?). 

It's a problem for your bottom line. 

This is a club that knows that the best part of being your own boss is:  

  • Freedom over your time

  • Calling the shots 

  • No limit to earning potential 

  • Working from wherever 

  • Setting your own schedule 

We also know that the worst part of being your own boss is:

See above  👆🏼

We are full-blown adults. Left in charge of properly running businesses. Yet focusing soley on our to-do list is beyond our capabilities in a given week. 

The I'm Working On It Club proposes to shelve the 'it’s lonely at the top' dialog and go at the small rocks, move big ideas and finish the unsexy tasks together.

The thing is, we aren’t supposed to be naturally amazing at managing our own time. It’s a part of why having a boss works. But we don’t want no stinking bosses. 

We want focus.

Enter The I’m Working On It Club. Maybe you are working through small business growing pains (preach) and need hit send the proposal already, update your LinkedIn bio, send client feedback...FOCUS. 

Maybe you are holding yourself back and need to eat the frog in order to move on and feel a little better.  

Maybe you are feeling pressure from a client, partner or spouse about how you do what you do and are about to downward spiral...

In any case the club is where you can microdose your productivity in order to make a big impact on your day-to-day goals. 

And bonus, you get to do it with other people who just get it. 


If we've all gone rogue then who’s driving the ship? 

That would be me, Lindsey.

I am a solution slinger, an online business fixer, work from abroader, recovering people pleaser and most importantly to you the person you want to have in your corner as you pivot, scale and get shit done in your small business. 

After more than 15 years of building and running startups, family businesses, and sold-out events such as TedX in Latin America, I formed Virtually Lindsey. I pivoted to online business in 2018 and have been applying my toolkit of accumulated move-the-dial knowledge to creatives and coaches ever since. 

I love to gather people, connect ideas and turn ideas into cash.  I am in the business of finding solutions and connecting people to what they most need NOW in their business. 

The secret to the club is its SIMPLE. Low key, come as you are (except if you are in your bed because come on, we have a world to change, let's give it a go! ). 

The I'm Working On It Club is no pressure and all productivity. It's your little secret yon how you do ALL. THE. THINGS. 

The urgency you are missing in your world to get shit done.

The HOW you focus on unsexy tasks and tackling big ideas.  


I couldn't do business without Lindsey. Seriously, she has this way of lovingly lulling me to my desk where I can focus and get shit done. 

Lindsey somehow just knows when it's time to block a couple of hours on the schedule to drill down and get the work that is needed to move the dial. It's a superpower.


Ok, so what's the schedule?


  • Move It Mondays - We focus first on setting up your week to gain momentum and targeted focus.  We open up for organized brain dumps. There is an opportunity to share your plan if for an extra layer of accountability and we do this all in less time than an episode of The Office.  Then we get to work on it with a 60-minute coworking time block. 

  • Coffee House Tuesdays - 60 minutes of coworking with a killer playlist. The only rule is no client work. You can hit inbox zero, plan your socials or delegate to your virtual assistant.  All you need to know is what you are working on and why it is important. 

  • Working On It Wednesdays - This is for you if you are in the messy middle! Rock up with your “HOW DO I...” questions about scaling your online business and crowdsource the solution with Lindsey at the helm. Top buns and t-shirts are welcome while we dig dirty into the implementation phase. You'll leave with more clarity on what needs to be fixed next in your business.

  • Ad Hoc Work Sprints - Voted on and announced on the weekly schedule. These focused work-on-anything sprints are meant to ebb and flow with members' workload or (dare I mention) launch seasons and be there for you when the extra time blocking is needed.

    Call times vary across time zones based on EST (don't worry, I will send you a calendar 😉).

Plus, occasional networking if that's your jam.

Additional events and perks are open to the whole club: 

  • Newsletter Shoutouts - Have a killer freebie or an offer that converts? As it aligns with our weekly topic, Lindsey will share your offers with our entire email list.

  • Periodic Member Mixers - Networking that goes somewhere. We open up an Ask/Offer thread for your services or products that you can access anytime. You give, and you take, and it's not sleazy or gross, just business. 

  • Seasonal Strut Your Stuff Sessions - Present your idea, product or offer and receive hive-mind feedback. Be open to honesty because we won't fluff your feathers, we respect you too damn much.  

  • Quarterly Cabin Week - Where creative projects escape to get done! What if you could intentionally take some time out of your day, visualize a beautiful space and focus on getting some of your favorite projects done. Thats what we do in IWOIC Cabin Week and you get a free pass!

For less than dinner for two…what's the catch?

No catch but no fluff either. 

There is no promise of finding your life purpose or coaching on what to do in your business.

The I'm Working On It Club is where bonafide Small Business Owners go to DO what they need to do. 

This club is for you if:

  • You’re expanding an already established idea and would love to be in a room of smart people to spitball and drill down with. 

  • You are a remote rockstar and crave doses of focus with colleagues that rock. 

  • You're curious how others get shit done in business when there is SO much to do. 

  • You have a side hustle and a big fancy 9-5 and a family and desperately need to FOCUS.

  • You adore an excellent Spotify playlist and don’t gatekeep on what's motivating you. 

  • You have big ideas that require small unsexy productivity sprints, and having someone to observe you while you work weirdly moves the dial.

This is not for you if: 

  • You are just getting started and unsure how to get off the ground. 

  • You are looking for a coaching program or a mastermind.

This is a  legit club where grown-ass people go to do the work together. If a spoonful of tough love will take you down, we probably aren't your crew. We value honesty and don’t need our feathers fluffed about our ideas because we are building businesses and need to get shit DONE! 


Jill Williams Watercolor

As an artist, my creative mind gets so stuck when I have to sit down and do the damn work. Working with Lindsey is a gamechanger!  

Jill Williams

Thriving Practice Center

The leaps of the progress we make after every session with Lindsey are worth their weight in gold. 

Jesse Nunely

I get it, you have questions


  • You can stay for a month or get down in productivity town for a whole year. If you find that The I'm Working On It Club is no longer for you after 30 days you can cancel anytime no questions asked (though you will be missed).

  • It's entirely up to you. Every small business has seasons of high hustle and seasons of slow rolling. You may want to just do some quick sessions to keep you on top of things or come every day to drill through a project. Again, you're the boss!

  • Most calls are at 1 pm Eastern Standard Time/ 10 am Pacific Standard Time. Lindsey will send out regular polls to add in extra productivity sprints which opens up more options for our midnight owls and friends across the pond!

  • Balance is key in this industry. If you are sick, take the day. Going on vacation? You should. Do so without guilt and let your systems do the heavy lifting. Your membership waits for you with bated breath and you can plug right back in when you are ready. At Virtually Lindsey, we also take scheduled downtime to be with family. The club will be on break for one week in April and the last two weeks of December.