Gain clarity, take imperfect action, and make the long-term impact you want.
Let’s dig into the business side of your social enterprise or nonprofit organization
and follow the money all the way to results.
What if you could discover the exact breakdown in your communication and marketing efforts and operate smoothly so that your message gets out, money flows, and everyone can do their best work?
Better yet what if we could do it before the next board meeting?
What if you could get ahead of the cycle of patching whatever problem is in front of you?
What if you could do better than a band-aid solution in your organization?
What if you could firmly fix your attention on what needs to get done?
What if we had to pull back the curtain and break open on some real communication issues behind the scenes to get there?
It's time to clear the fog surrounding your communications and operations strategy.
To do that we will need to get our hands dirty.
The Business of Non-Profit framework is designed to:
Streamline your operations and messaging for clarity and impact.
Distribute responsibilities effectively within your team.
Define and match team roles with tasks (even the boring, undesirable ones).
Empower your organization to engage confidently with the community, donors, and even your board of directors.
Free up the director or founder's mental bandwidth by equipping your team to take initiative.
Support productivity across the organization with the support of the 'I’m Working On It' community to ensure follow-through and avoid having the responsibility fall back on you!
Warning! This may hurt a little…
You’re already doing the work, let’s get clear on where your focus needs to be.
I know what you’re thinking.
Lindsey have you ever actually spent a day in a nonprofit?
I have, from coordinating volunteer tourism to Guatemala in college to serving as Interim Director in 2023 I have been in the trenches which is why I know The Business of Non Profit consulting framework is such a game changer.
I’ve seen enough to know that you work million-dollar miracles with pennies on the budget. You wear a multitude of hats just to get the job done and I know that you belive that that’s simply how it is in this sector.
I’m here to tell you that it doesn’t have to be that way.
I see it all the time, founders and directors who are running on fumes and know that the admin, communications and marketing tasks need to get done however at the end of each day these back-end tasks are:
Pushed to the bottom of the priority list (once again).
Set up in a band-aid way, which is ineffective.
Being held up by a procedure that is ancient, no longer serves its purpose and was set up ages ago.
Overburdening a single, perhaps mismatched, team member who is probably wearing as many hats as you.
Here’s the thing, you are in charge
I know, we have a board of directors that wants results but you, purposed filled adult have been left in charge of running your project as a well oiled machine. So why is it that solely on our to-do list is beyond our capabilities in a given week.
The Business of Non Profit framework is meant to shelve the 'it’s lonely at the top’ dialog and go at the small rocks, incomplete projects, and finish the unsexy tasks strategically.
You crave time to focus.
Enter the Business of Non Profit. Whatever you are working on there will always be priorities that take your focus away from operations and marketing efforts.
Maybe you are getting in your own way by not trusting your team or delegating efficiently.
Maybe you are feeling pressure from a donor or the board, about where to focus so you get tunnel vision in one area.
Maybe its the opposite, and you are focusing on all the things and never getting bandwidth to dedicate your energy
In any case, what if you could get a plug and play extention of you to focus solely on moving the dail on setting the pace.
The business perspective in your organization
I am a solution slinger, an online business fixer, work from abroader, recovering people pleaser and most importantly to you the person you want to have in your corner as you pivot, scale and get sh!t done on the business side of your non profit or social enterprise.
After more than 15 years of building and running startups, family businesses, and sold-out events such as TedX in Latin America, I formed Virtually Lindsey. I pivoted to online business in 2018 and have applied my toolkit of accumulated move-the-dial knowledge to creatives and coaches ever since.
I love to gather people, connect ideas and turn ideas into cash. I am in the business of finding solutions and connecting people to what they most need NOW in their business.
My gift is being able to support creative minds who get lost in the weeds to see CLEARLY the path toward success and moving the dial.
The same reason I created the I'm Working On It Club is why I work with founders and directors. I have been there and seen the difference when you have true support. The amount of movement that can happen is exponential
I am your best kept secret on how you do ALL. THE. THINGS.
The HOW you get to focus on unsexy tasks so that you can tackling big ideas.
The Virtually Lindsey advantage
Dionna Bennett
The Campbell Farm
Yakama Valley, WA
Lindsey came in, and the transformation was swift. She empowered my team to run our internal and external communications from community outreach to donation applications and on platforms that work for us. I now have a team that fully shows up in their positions and was reminded of their purpose, and I feel like I can breathe again.
Allison Havens
Yabal Fair Trade
Quetzaltenango, Guatemala
Lindsey was able to free up my time and train my team on up to date social media strategy and drive traffic to our website. Her ability to understand the communication that is vital in a cross-cultural setting was key in letting me step back and let my team show up for me.
Ok, so what's the framework?
Under the expert guidance of Lindsey, a seasoned business consultant and strategist, you're in capable hands. Lindsey brings a wealth of experience from over 15 years in building startups, running family businesses, and leading sold-out events. Her pivot to online business consulting in 2018 has since transformed the operations of countless creatives and coaches.
Plus! Access Virtually Lindsey's extensive toolkit for on-the-go training and solutions.
This will be an immersive and interactive experience.
Ready to save time and reach the people you're meant to reach?
This 8-week journey is your path to effective, impactful marketing and communications that resonate with your community and donors alike. With Virtually Lindsey's strategic acumen and your commitment, there's no limit to what you can achieve. Let's break open the barriers and pave the way for greater impact together.
Embark on this transformative journey and witness your organization's narrative change, one strategic step at a time.
In 8 weeks we accomplish what we’ve been inching toward for years
Clear communcation and to get there we will take a deep dive behind the curtain and get our hands dirty and put it out on the table.
I’ve built multiple profitable businesses by leaning into the messy middle and taking imperfect action.
We wont waste time. In fact tough love talk number one : you won't make the time to fix your organization’s foundational communication and marketing issues and they will keep creating roadbumps to impact and your overall ability to fully do your part.
It’s time to get out of your own way
Why wont you make the time? You don’t have it. You have vital, real-life work to do. Real people are affected, and that is where your energy should be. My one role is to make sure you are communicating what you do to the community it serves and what you need from the community that gives.
But it is important that your message gets out and your team know how to communicate what you do, why and how in order to fix this.
Follow the money to results.
This program is for you if:
You find that you have to create messaging for dual markets, speaking to the place where the money comes from and the community it serves.
You often have the feeling that “it will just be easier if I send this myself”.
You have systems and platforms at your disposal but they need updating, are under utilized or even worse aren’t used at all to get the word out.
You know your team wants to show up for you, and often you are the problem of HOW.
You know that your community believes in your mission, yet the frequently can’t find out HOW to get involved.
You have big ideas that require small boring tasks, and you simply don’t have the time to delegate.
This is not for you if:
You are not willing to dig into the messy middle of growing your organization.
You are;t
Jill Williams Watercolor
As an artist, my creative mind gets so stuck when I have to sit down and do the damn work. Working with Lindsey is a gamechanger!
Jill Williams
Thriving Practice Center
The leaps of the progress we make after every session with Lindsey are worth their weight in gold.
Jesse Nunely
Naturally you have questions…
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You can stay for a month or get down in productivity town for a whole year. If you find that The I'm Working On It Club is no longer for you after 30 days you can cancel anytime no questions asked (though you will be missed).
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It's entirely up to you. Every small business has seasons of high hustle and seasons of slow rolling. You may want to just do some quick sessions to keep you on top of things or come every day to drill through a project. Again, you're the boss!
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Most calls are at 1 pm Eastern Standard Time/ 10 am Pacific Standard Time. Lindsey will send out regular polls to add in extra productivity sprints which opens up more options for our midnight owls and friends across the pond!
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Balance is key in this industry. If you are sick, take the day. Going on vacation? You should. Do so without guilt and let your systems do the heavy lifting. Your membership waits for you with bated breath and you can plug right back in when you are ready. At Virtually Lindsey, we also take scheduled downtime to be with family. The club will be on break for one week in April and the last two weeks of December.